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In-depth guide

Lost Dog or Cat? What to Do in the First 24 Hours

Your pet is missing. A clear, hour-by-hour plan for the first 24 hours: where to search, who to call, how to use the microchip, flyers and social media, and what to do next.

Updated October 2026 · 8 min read · By the Hushku editorial team

Short answer

Search the immediate area on foot straight away, then call your microchip database, local shelters and vets, post on local lost-pet groups and put up clear flyers. Most lost pets are found close to home, so keep searching and visiting shelters in person.

If your pet has just gone missing, start now and read the rest later. Search the immediate area on foot, call your pet's name calmly, and bring a treat or a favourite squeaky toy. Leave someone at home in case they come back on their own.

The first hours matter most: a lost pet is usually still close by. This guide sets out what to do, in order, through the first day.

The first hour: search close to home

  • Search on foot, starting where your pet was last seen. The American Kennel Club suggests starting within about a two-mile radius for dogs.
  • Cats usually hide nearby, often within a few houses. Check sheds, garages, under decks and cars, and in bushes, ideally with a torch, and ask neighbours to check their outbuildings.
  • Call calmly and use words your pet loves ("dinner", "walk"). Shake a treat tin. Don't chase a frightened dog; sit down, turn side-on and let them come to you.
  • Leave someone at home with the door watched, and put out water and something that smells of home, such as their bed.

Hours 1 to 3: tell everyone who might see them

  1. Call your microchip database to report your pet missing and check your phone number and address are up to date.
  2. Call local shelters, animal control and nearby vets, and give them a photo and description: breed, colour, markings, size, age, collar.
  3. Post on local lost and found pet groups and neighbourhood apps, with a clear photo and your phone number on the image.
  4. Knock on doors and ask people to check gardens and outbuildings. Delivery drivers, postal workers and dog walkers cover a lot of ground.

Hours 12 to 24: keep going

  • Visit shelters in person rather than relying on phone calls, and keep visiting regularly. Staff and volunteers change, and descriptions get missed.
  • Repost on social media every day so your post stays visible.
  • Leave a scent trail: keep familiar bedding or worn clothing outside your home.
  • Be careful with reward scams: never send money before you've seen your pet in person, and meet anyone claiming to have them in a public place.

Before it happens again

  • Microchip your pet and keep the registration up to date whenever you move or change number.
  • Use a collar ID tag with your phone number.
  • Keep clear, recent photos from several angles, including any unusual markings.
  • Practise recall with your dog and check gates, fences and windows.
  • A GPS collar can show roughly where your dog is if they escape.

The bottom line

Most lost pets are found close to home. Search early, tell the microchip database, shelters and vets, put up clear flyers, and keep checking in person. Don't give up after the first day.

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