Sneezing clears irritants from the nose. Dust, pollen, perfume or a sniff of something interesting can all set it off. Dogs also sneeze as a social signal during play, often with a play bow or a wagging tail.
Reverse sneezing is different. Your dog suddenly stands still, extends its neck and makes loud, rapid snorting or honking inhalations through the nose for a few seconds to a minute. It's caused by a spasm at the back of the nose and throat, often triggered by excitement, pulling on the lead, eating or drinking quickly, or irritants. It's especially common in small and flat-faced breeds. It isn't dangerous on its own, though frequent bouts can be a sign of nasal irritation.
To stop a reverse sneeze, stay calm and gently stroke your dog's throat, or briefly cover the nostrils so it swallows. Most episodes stop on their own.
