All dogs scratch now and then. Persistent scratching, licking, chewing, rubbing the face or scooting is not normal, and the itch-scratch cycle damages the skin and lets infections take hold.
Where your dog itches gives clues. Itching around the back end and tail base points to fleas. Paws, face, ears, armpits and belly are typical of environmental and food allergies. Sudden intense itching with crusty ear edges can be sarcoptic mange.
